Pacific Northwest-Based Mora Iced Creamery Teams with WBR Utah to Bring Artisanal Ice Cream to the Greater Salt Lake City Region

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Poulsbo, WA/ Salt Lake City, UT -- Already known as the "Beehive State," Utah residents and visitors have even more sweetness headed their way...

 Routinely named one of the best "artisanal" ice creams in the country, Mora Iced Creamery has five new storefronts in the works for the greater Wasatch Front/Salt Lake City region with the first scheduled to open later this spring.

  In a development partnership with WBR Utah and its founders/partners Jeff Whyte, Pat Richter, Andrew Whyte and Mike Brooks, Mora Iced Creamery will open the first location in University Place in Orem while continuing to view and negotiate locations for another four stores.

  For partners Andrew Whyte and Mike Brooks this is not an entirely new endeavor with Mora; they already operate three franchise locations in Washington State with plans to open additional units there in addition to the new locations in Utah. For them, the expansion made, well, sweet sense!

 "We believe in the Mora Iced Creamery tagline that 'Life Deserves Extraordinary' and we know that our customers experience that with the very first taste," explains Whyte. "We love watching a customer's face when they try the ice cream for the first time - it really is that special! - and we believe that that very uniqueness is going to wow the Salt Lake City area."

 Founded outside of Seattle in 2005, Mora Iced Creamery is known for using only the finest of ingredients in their small-batch ice creams and sorbets. That, combined with specialty ice cream flavors as unique as Dulce de Leche with Shaved Chocolate, Gianduja (Hazelnut) and Green Tea - not to mention crisp sorbets like pink grapefruit and pineapple - created demand from not only Seattle residents and visitors willing to take a 35-minute ferry ride to get a scoop but the company was compelled to create a mail-order division just to handle orders from around the country.

  The uniqueness of the product has garnered praise and "best of" acclaim from both national and international media and that, says WBR Utah COO Jeff Whyte, is why he and his partners are looking to not only expand in Washington but are looking to ultimately open as many as a dozen shops in Utah.

  "Utah is my home state and aside from an unparalleled product quality, we really felt like Mora's core values and vision were something that aligned well with our group. Mora's products offer a wide variety of luxury ice cream and sorbets that we felt were well-timed to meet the needs and desires of any customers in Utah.” 

 In addition to Utah, Mora Iced Creamery is working with additional franchise operators on upcoming additional locations in Washington, California and Arizona.

 More information about Mora Iced Creamery can be found at and at JPG images of Mora product and interviews with key company executives can be obtained by contacting

The Zephyr Group,, (505) 466-2770






Mora Iced Creamery | (206) 855-1112 |






Best ice cream shop in Washington State. Thanks Thrillist!


Mora Ice Cream

Bainbridge Island

Oh, sure, you can get some pretty next-level ice cream in Seattle, but there’s nothing quite like getting scoops at Mora’s while gazing out into the Puget Sound from one of its many islands. Berries are the move in this island oasis for hand-made greatness, with the signature blackberry being a standout (though raspberry’s a strong contender, too), while a scoop of banana split is like taking the perfect bite of that gigantic dessert with every lick. This is your first stop when you get off the ferry: Walk, don’t run. Sea legs are a beast. -- AK


We are honored to be partnering with Starbucks in their national launch of ice cream menu items!

The menu items launching Wednesday all will use ice cream from Mora Iced Creamery.

   Seeing the success of its ice cream menu offerings at the Seattle Roastery, Starbucks will start serving ice cream at its Reserve bars and at 100 regular stores in Orange County.     

Seeing the success of its ice cream menu offerings at the Seattle Roastery, Starbucks will start serving ice cream at its Reserve bars and at 100 regular stores in Orange County.


MORA in the Starbucks Reserve Roastery

SEATTLE – The Starbucks Reserve Roastery and Tasting Room has introduced ice cream to its repertoire.

An “Affogato” line-up of beverages is now part of the cold brew menu.

"Affogato is an Italian word that means 'drowned,' and so what we're doing is drowning the ice cream scoop with espresso,” said Lillian Ontiveros, a former barista who now works in Beverage Concept Innovation for Starbucks.

The classic Affogato features two shots of espresso. Other versions come with extra flavors, from simple syrup to mint sprigs.

There's also the Nitro Cold Brew Float, where reserve cold brew coffee is poured over a scoop of ice cream in a tall glass.

The drinks are all made with small batch blends exclusive to the Roastery, and small batch ice cream from Mora Iced Creamery on Bainbridge Island.

"That first scoop when they taste it and they're like, 'Oh my gosh’ - their eyes will widen, and I feel honored to have been able to help develop that,” Ontiveros said.

The Affogato beverages are only available at the Roastery, located on Capitol Hill in Seattle.

Copyright 2016 KING

Mora iced Creamery receives 2016 "people love us on yelp" award


Mora Iced Creamery is proud to announce that we have been announced as a recipient of the 2016 "People Love Us On Yelp" award. We are humbled by the appreciation our guests have for the passion we put into serving the most delicious ice creams and sorbets. Thank you to all of our devoted fans, and we look forward to earning your ongoing loyalty for many years to come! At Mora, we truly believe that Life Deserves Extraordinary®!

Mora offers area development franchise opportunities to prospective franchisees interested in bringing our award winning ice cream to new devoted fans in select markets. For information about our franchising program, go to and . Or you may contact us at


5 Extra-Fun Food Field Trips from Seattle

Thank you to the Seattle Times for including Mora Iced Creamery among the 5 Extra-Fun Food Field Trips From Seattle. While we admit to being a bit biased, we have to agree that our ice creams and sorbets are definitely worth the trip! We are now making the opportunity for devoted fans to enjoy our extraordinary ice creams possible in other states, as our franchise opportunity is available in select markets in the U.S. Below are the comments about Mora in the news article.

Mora Iced Creamery

The stellar ice cream here, made with exquisite care, has been praised by Food & Wine and many, many more, and they really, truly want you to taste as many flavors as you like before choosing. Bonus: The Bainbridge and Kingston branches are just a summer’s-day stroll from a ferry dock.

Below, Jennifer McAbee holds a cone of what might be the world’s prettiest and tastiest raspberry sorbet at Mora Iced Creamery on Bainbridge Island. (Greg Gilbert/The Seattle Times)

Bainbridge Island, Kingston and Poulsbo,

Mora Iced Creamery Launches Franchising Program


After 10 years of fielding requests from loyal customers, Mora Iced Creamery founders, Ana Orselli and Jerry Perez, have finally decided to share their artisanal ice cream making magic nationwide.

The groundwork leading up to this announcement began back in 2005, with the opening of the first Mora Iced Creamery location in the Pacific Northwest Locals and tourists couldn’t get enough of the artisanal, small-batch ice cream with over 70 sophisticated yet purely simple flavors of ice creams and sorbets. Before long there were three Mora Iced Creameries in the greater Seattle area. And, word continued to get out about this amazing ice cream. Stellar reviews in national magazines followed as did praise from tastemaker names like Zagat and Martha Stewart.

In addition to the devoted fans who frequent our shops, it wasn’t long before enthusiasts in all 50 states began requesting dry ice-packed, retail shipments of the ice cream. Mora was happy to oblige, building a new, state-of-the-art factory to accommodate the growing demand for our products. This was the impetus that convinced Orselli and Perez to begin franchising their brand.

“We were inspired to produce ice cream the way our grandmothers did … by hand, and with love. We're still producing the same high quality artisanal ice cream, but we're just able to do more of those batches each day. In fact, the new factory affords us immediate production capacity of a million gallons of ice cream—albeit in small batches. We do this while maintaining our unblemished record of following strict safety standards both in our production facility and in our shops.  We are committed to doing things slowly and carefully to ensure product and employee safety at all times.”

“Before launching our franchising program, we wanted to be certain that everything was in place to ensure that shops in Miami, Dallas, Los Angeles, or Honolulu were selling the same quality ice cream that we serve here at our own shops. Our franchising program is now in place to create a whole new wave of devoted fans of Mora Iced Creamery.” Perez and Orselli add.

At Mora, tasting is believing. And soon fans and franchise investors alike will have that chance.  Follow us on Facebook, LinkedIn, and